New media available for investment banking presentations
An investment banking presentation can be deadly boring, especially for potential investors. Thick booklets of printed information, charts, graphs. Who has time to read and evaluate so much information? Certainly not me! I just throw it into the trash basket, unread. Some dedicated person spent uncountable hours laboring over this information, but I don’t care. I don’t have time to read it. The time for the paper investment banking presentation may be past, however, to be replaced with the video presentation.
Think of the interested prospect, looking for an investment opportunity. He receives a stack of book-length sales brochures from your competitors. What does he do with them? He pages through them, heaves a sigh, and tosses them in with the leftovers from lunch. How can you stand out? You can stand out by getting off the paper and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can put your people in front of the prospect just as if they were visiting in person, and they can speak the words that the prospect doesn’t have time to read. You can tell your story pictorially and bring it to life for the viewer. You can take them on a virtual tour of your facility. You can introduce your people to them. And all of this can be made available just through your web site. With a video on the web, the viewer can see your video at his convenient, and as often as he likes.
A similar unread paper presentation is the annual report. Annual reports are required of public companies and are based on information that can be intrinsically interesting. But, no matter how innovative the design or how beautiful the photography, they still consist of words to be read. You can be ahead of the pack if you re-envisage your annual report as a modern video annual report. Bring your boring statistics to life. Bring your company into visibility. Make your readers wake up and pay attention.
The third option is the road show. A professionally, even artistically, produced video can take the place of the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can show your people, your facility, and your product. It won’t be just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.
The company that prepares your video can also promote it through a widely distributed press release containing a hot link back to your video. An e-mail message can be sent to 50,000 qualified recipients. These recipients can then easily share your video with their colleagues through Web 2.0 sharing and book marking tools.
This exciting, new technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will take the place of reams of paper with flying electrons, reducing waste, energy usage, and pollution. They work to your great advantage while eliminating disadvantages.
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