Archive for Advertising
The Right Content for Your Email Marketing
Email marketing may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma and that is writing the content which will appear in these emails. This is critical because these emails may be the first impression potential customers are receiving for your products and services. Superior content will give the potential customers a good first impression which may make them more likely to purchase your products or services. This article will discuss some proven techniques for ensuring the content you use in your email marketing campaign will reap the maximum benefits.
The importance of hiring a professional writer to assist you in your email marketing campaign cannot be stressed enough. It is one of the most critical elements to the success of your campaign. You may be a decent writer or you may have a staff member who you think can do a good job creating the content for your email marketing but unless you or your staff member is a professional writer by trade, the quality of the work will likely not be of the same quality as a professional can produce. This can be very damaging especially if your competitors are hiring writers to create their content. Your emails will likely not be viewed as favorably as the emails written by professionals.
The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade the recipients of the email to either make a purchase or visit your website.
Full length insightful articles which are likely to be of interest to the members of your email distribution list are an excellent idea for your email marketing campaign. These articles are a good idea because they will likely contain information which the recipients of your email will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit the website without actually asking the recipient to do so.
Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention especially when the reviews focus on the products you offer and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying the features of the products and offering other concrete pieces of information as opposed to opinions of the products.
Advertising is often a quite important part of an email marketing campaign. This advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link to reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website. The indirect marketing in an email marketing campaign is usually supporting the products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space on the email. Email recipients are usually well aware these graphics are part of an advertisement and will choose to click on these links when they have an interest in the products or services being offered.
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4-step plan to increase your website traffic
If you have seen the Kevin Costner movie “Field of Dreams” you would think that having designed and built your website, all you have to do is to sit back and watch the visitors arrive in their droves. But of course, it’s not that easy is it? However, if you follow this four-step plan you will begin to see those visitors arrive, if not in spectacular numbers:
1. Announcing your website’s presence
With the majority of traffic being generated through the top search engines (Google, Yahoo, AOL, MNS etc.) the starting point is to let them know that your website exists. This is achieved by submitting a request through their “Add/Submit URL” facilities. You can do this individually or you could think about using software to submit a batch request to most of the search engines that now exist. It you look for “search engine submission software” you will find an abundance of free and paid-for services, but I would advise against parting with your hard-earned cash at this stage.
2. Achieving a high a search engine ranking
You will probably already understand the concept that when that the search engines deliver results from your key word entry, the websites are ranked according to both the relevance and popularity. So let’s examine what is meant by these terms:
Relevance - you will read a lot about making sure your website contains material that intrinsically carries value. If for instance, your website is about tropical fish, then make sure it is packed with facts about the subject and don’t be shy about it. Make sure your website content carries the key words that the tropical fish fraternity will search for. If not, you can be sure your website will be consigned to appear on page13,563 of the search results. You guessed it, no one will ever see your masterpiece!
Popularity - the principal way in which the Search Engines determine the level of a website’s popularity is to take into consideration the number and quality of links from other websites. The ranking algorithms used by the Search Engines are closely guarded secrets, but his is widely recognized that popularity is determined as follows:
- by the absolute numbers of links;
- they are not weighted according to the ranking or popularity of the website they are coming from;
- whether the link itself is from a website in a related sector (i.e. an aquarium wholesaler linking to a tropical fish retailer).
3. Generating Direct Traffic
This is probably the most difficult and time-consuming strategy to generate visitors. So is it worth it? I would definitely recommend it if you are offering a niche product or service or you’re trying to generate leads in your local market. You can do this in a variety of ways. For instance:
- by distributing ‘fliers’
- testing the market with highly targeted advertisements
- taking every opportunity to include your website’s address on e-mail, letter headed paper etc
- by word of mouth
4. “Pay-Per-Click” advertising
More and more businesses are turning to sponsored links as a means of guaranteeing prominence in the Search Engines. Google’s Adwords programme is by far the market leader in pay-per-click advertising and generates millions of dollars in revenue every day. However, unless you have particularly ‘deep pockets’, you should make sure you don’t rely exclusively on pay-per-click traffic to your website and you should try to organically improve your visibility in the free search engine results as well.
Summary
There’s a lot of hype circulating the Web about how you can rapidly grow your website traffic almost overnight. This simply isn’t possible for the majority of website administrators and there’s no ‘silver bullet’ solution. This article provides an insight into some of the popular techniques available to make sure your website has the presence it deserves.
About the author: Nigel Robinson is a marketing manager with www.fetcher.co.uk the UK’s products and services directory. He is also a freelance web designer with www.webaffinity.net
This article is free for republishing
Source: http://www.articlealley.com/article_115215_7.html
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Business Or Hobby
An entrepreneur is a person who has possession over a new company, enterprise or venture, and assumes full accountability for the inherent risks and the outcome. Entrepreneurship is often difficult and tricky, as many new ventures fail in the first few months of starting.
Successful entrepreneurs are actually risk averse. They are successful because their passion for an outcome leads them to organise available resources in new and more valuable ways. In doing so, they are said to efficiently and effectively use the ‘factors of production.’ These factors of production are:-
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Natural resources