Gain Leverage for Your Internet Business by Re-Using Content
The Wikipedia dictionary defines leverage as “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.” The extension of that definition has the most applicability for home businesses.
Leverage is most often expressed in either financial or mechanistic terms, but it applies to many different situations as well, including the world of online businesses.
So how shall we interpret “any influence” for our affiliate income businesses?
One of the most used ways for a home business to gain the advantage of leverage is by re-using accessible content. I’m sure you’ve seen the countless ebooks currently advertised on the internet – most of these are examples of re-using content, although some may have been originally written as ebooks, most started out as a single blog post, or a response to a customer email, perhaps even a collection of FAQs.
In the world of finance, the leverage benefit is commonly expressed as a ratio of some type, for example, a debt-to-equity ratio. Such ratios are useful for bookkeepers, but that is not the audience I’m addressing here.
What advantage can we realize by leveraging our existing content? Consider the following simplistic example : Assume that it takes you 10 hours to write a document for use with a single customer and then sell it to that customer for $50.00. You have earned $50.00, but it would have taken you 10 hours to acquire that $50.00; effectively, you would have earned about $5 per hour (less than the current minimum wage) for your time but you would not have made any profit on that sale.
Assume, however, you take that same document (and change it to remove any customer-specific or proprietary information) and offer it as an ebook on the internet for $19.95, and that you eventually sell 100 copies of your published ebook. You would have earned $1995, less the $50 to create the initial text and take away another $5 to customize it for any customer/proprietary info, that would leave you with a much larger profit of $1940.00.
This simple example demonstrates the power of leverage, specifically the leverage resulting from re-using existing content.
Once we become aware of leverage, we can learn how to apply it in many different ways to our home-based businesses. This article addressed only re-use of content, but there are many other ways. Separate articles will discuss other ways that affiliate businesses can improve ROI by using leverage.
If you like what you’ve just read, and would like to learn how to use leverage to help put your income on autopilot, get the Infinite Income Plan here.
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